Time on Page can be an important indication of whether your content matches what the user is searching for and whether they’ve had a positive experience on your site. Google favors websites that are optimized for mobile devices and have adopted a mobile responsive web design. The algorithm is most inclined to rank a site that fits the bill – by being responsive and user-friendly. Google aims to provide valuable and accessible content to users. With more users searching from mobile devices than ever before, it’s become increasingly important for websites to be easily rendered on any device. It’s no secret that Google has moved toward a “mobile-first” approach in recent years. These are some of the biggest reasons it should be high in your priorities. Many website owners have been slow to adopt responsive web design, despite the slew of published statistics that show responsiveness produces a better user experience. This means it is essential for website owners to have websites that are accessible and easy to navigate, even on a small screen (such as a tablet or smartphone). Mobile traffic accounts for nearly half of all web traffic, globally. In this way, web designers are able to create a website experience that accommodates the many different ways users access and interact with websites. Responsive Web Design (RWD) involves creating web pages that render well across a variety of devices and screen sizes. Here are seven ways having a responsive website benefits your SEO strategy, as well as some tips on how to make your site more user-friendly. The good news is that there are detailed steps to improving the responsiveness of your website. The responsiveness of your website is unequivocally an important factor in improving user experience and avoiding common SEO pitfalls that can hinder your Google rankings.Īnd while responsive web design is not a confirmed ranking factor, Google has implied its importance on multiple occasions.īut how to create a responsive website – structurally and visually – is a practice that eludes many marketers and designers. “Responsive design is Google’s recommended design pattern.”
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